1/9/2024 0 Comments Schick razors commercialThese social videos will hopefully help empathise with Aussie young men.”Īs part of the campaign, Edgewell is also partnering with Gotcha4Life this month, to celebrate Men’s Mental Health Week. “How can you be both yourself and adhere to the rules of engagement that history has laid down? It’s tricky. But to explain what ‘The Man I Am’ means, the team had to firstly work through all of the grey areas that being a modern man kicked up, and all of the out-dated traits that they have to navigate. Says Gary McCreadie, executive creative director, 303 MullenLowe: “The brief was to take Schick’s global ‘Man I Am’ campaign and make it slightly more relatable to the modern Australian man. ![]() “We knew that to grab the attention of the Aussie man, we needed to bring some humour using every day scenarios which men face to the table and the team at 303 MullenLowe have captured this perfectly.” Says Di Timlin, senior marketing manager – Oceania, Edgewell Personal Care: “We want to start conversations around what being a man looks like today, how it varies amongst men, and that it is important that we move away from a single-minded definition of men in 2019. The content aims to challenge the viewer on their expectations of what a man should be. ![]() The humour-led creative celebrates the ‘trials of the modern man,’ and features two scenarios that test stereotypes – situations that can sometimes be confusing to navigate. ![]() The campaign seeks to celebrate the unique Aussie man, shine the light on outdated expectations, and promote healthy conversations around modern masculinity. Edgewell Personal Care’s shaving brand Schick Hydro has launched the global ‘Man I Am’ campaign via 303 MullenLowe, Sydney.
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